If you’re running a business, chances are you didn’t start it because you love sales. You started it because you were good at your trade, passionate about your craft, or saw a better way of doing things in your industry.
But here you are, leading the business and suddenly responsible for keeping the work flowing in. And when sales isn’t your first language, that part can feel like a grind.
We speak with a lot of business owners who share the same frustrations:
And even when things are “going OK”, you know deep down there’s room to sharpen the way sales are approached because without that, growth stays patchy, margins get squeezed, and pressure builds.
But here's the thing: It’s not about turning yourself or your team into slick salespeople. It’s about understanding what’s really going on:
Sales doesn’t have to be a mystery or a personality game. But it does require rhythm, structure, and clarity. That’s what we help bring into the businesses we work with, not through big programs or overwhelming changes, but through small shifts that create better results without the stress.
If this sounds familiar, you’re not alone. And it might be worth having a chat to unpack what’s holding sales back and where small improvements could create momentum again.