Articles

Why Tech Startups Struggle to Scale — And the Impact for VC Portfolios
Yesterday

Tech startups don’t fail because they run out of money.

They fail because they run out of momentum — usually right after founder-led sales hit a wall.

Venture capital bets on potential. A product with promise. A market with urgency. A team with energy.

But too often, the engine built to deliver on that potential — the sales function — never scales.

And the result? Most startups stall long before they ever become profitable, putting unnecessary drag on entire portfolios.

So what’s going wrong? Read More…

What Is Sales Effectiveness – And Why Does It Matter?
17 Jun

If you’re running a business or leading a sales team, chances are you’ve asked yourself:
“How do we make our sales team more consistent… and more successful?”

That’s where sales effectiveness comes in. Read More…

The Top Sales Effectiveness Challenges (That Businesses Face Across Every Industry)
9 Jun

No matter your industry — whether you're in SaaS, manufacturing, construction, professional services, wholesale, or something niche — the reality is this:

Sales is rarely simple.

We often think our challenges are unique, but in truth, most businesses are wrestling with the same core issues. The good news? Once you identify them, you can start solving them.

Here are the top sales effectiveness challenges I see across businesses of all shapes and sizes: Read More…

Why a Sales Effectiveness Audit Might Be the Smartest Move You Make This Year
9 Jun

When most business leaders think about improving sales, their first thought is usually:
“We just need more leads.”

But here’s the truth: more leads won’t help if your sales process is messy, your team isn’t aligned, or no one is really sure what’s happening in the pipeline.

That’s where a Sales Effectiveness Audit comes in. Read More…