I started sellcology because I wanted to build something of my own, a business that gave me the freedom to be with my family while creating something lasting. But beyond that, I wanted to improve how sales is done in businesses.
Most owners don’t have the resources to hire senior sales leaders, and many wouldn’t think to build a complex sales team anyway. And the truth is, they don’t need to.
Sales isn’t magic. It isn’t luck. And it’s not reserved for the big end of town.
It’s sales process, sales structure, and sales strategy that makes sense for your people and your clients. Done right, sales feels clear, not complicated. Predictable, not painful.
That’s why sellcology exists: to make sales realistic, simple, and successful for the businesses we work with. To give owners the confidence that they don’t need a 20-person sales team to grow, just the right approach, built around the problems they solve and the value they deliver.
In short: we help good businesses sell better, so they can keep building the future they set out to create.
Director
About Me
I wasn’t a natural at sales when I first started out over 20 years ago. I struggled, then fell in love with it and that experience has shaped my whole career.
Since then, I’ve grown teams, businesses, and people, and reshaped how sales works inside organisations. Now I bring that experience directly to business owners and leaders who want someone in their corner to make selling clearer, simpler, and more effective.